Press Room

›Polar continues the cooperation with top pro cycling teams

02/02/2009

Kempele, Finland – 2. February, 2009 – Polar, market leader and pioneer in heart rate training technology, has been in extensive cooperation with top pro cycling teams for more than ten years already. During the 2009 cycling season Polar will be the official supplier of 11 top pro cycling teams, including teams like Quick.Step, Rabobank, and Caisse d’Eparge. Along the way, Polar has been strongly involved in their road to success.

Pro cycling teams have relied on Polar for years, because they demand impeccable functionality, ease-of-use, good visibility of the training information even at the maximum speed, and the highest possible support in their top level training. This is exactly what Polar products offer and the reason why so many pro cycling teams have chosen Polar as their supplier.

During the 2009 cycling season Polar’s cooperation covers 11 pro cycling teams. Cofidis, La Francaise des Jeux and Skil-Shimano are using Polar training computers as an essential part of their daily training. In addition to Polar training computers, Caisse d'Eparge, Euskaltel-Euskadi, Quick.Step, Rabobank, Fuji-Cervetto, Agritubel, ISD and Katoucha are using high-end Polar cycling computers as well.

Former UCI Road World Champions Tom Boonen and Óscar Freire, and
2006 Tour de France winner Óscar Pereiro are just few top pro cyclists racing in Polar sponsored teams, relying on Polar products, such as CS600X and RS800CX. Polar will also introduce the RS800CX Pro Team Edition, a special edition of its high-end cycling product with an amazing new design, making this training computer the ideal tool for top professional cyclists.

“Professional cyclists give irreplaceable help for Polar, testing our products in extremely demanding conditions and giving feedback when we’re developing new products,” said Joona Laukka, Cycling, Running & Multisport Segment Manager for Polar. “When we know that top pro cycling teams are relying on our cycling computers, we can be sure that they fulfill the needs of any cyclist.”

“Polar products are an important part of my daily routines as a professional cyclist,” said Tom Boonen, leading rider in Quick.Step pro cycling team. “It’s essential to know the effect of extensive training on your body, so proper preparation for cycling competitions and control of the exertion are nearly impossible without Polar cycling and training computers.”

Heart rate-based training guidance has been for many years a core element of pro cycling. Polar has been very pleased about the cooperation with pro cycling teams, bringing its long-term experience in heart rate monitoring and training physiology to the world of cycling. Cooperation contains official supplier status in cycling computer and training computer categories. Through being closely involved with the top pro cycling teams, Polar gets extensive feedback about its products and their features and uses this information in further product development.

About Polar
Polar has been pioneering a revolution in training and leading the heart rate monitoring category with original thinking and innovative products. With over 30 years of experience Polar is the global leader in providing training technology and solutions with true passion and personality for those who seek fitness and sports performance. For more information please visit www.polar.fi.

For further information contact:
Joona Laukka, Cycling, Running & Multisport Segment Manager, Polar Electro Oy
Tel: +33 (0) 672 845 486
Email: joona.laukka@polar.fi

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